<div><b>The four prinicples that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.<br></b><br>In <i>Decisive</i>, Chip Heath and Dan Heath, the bestselling authors of <i>Made to Stick</i> and <i>Switch</i>, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.<br> When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In <i>Decisive</i>, the Heath brothers, drawing on extensive studies, stories and...</div>